SmarterCMS.com Officially Launches New Software Version
Easy-to-use Online Content Management Systems are the First Utilities Designed Specifically for the Tourism, Real Estate and non-profit fundraising Industries
Press Contact:
John T. Peters
SmarterCMS.com, Inc.
(888) 222-4290 x703
Hillsdale, New Jersey – July, 1, 2005 --
SmarterCMS.com, Inc. (SmarterCMS), a leading developer of online content management systems, announces that it has begun officially servicing tour and group operators with its new version of SmarterCMS.
SmarterCMS provides an easy-to-use, online content management system that allows even novice users to effectively manage and publish content to their own websites instantly. The browser based publishing tools, are first set up by SmarterCMS staff, called the ‘implementation phase.” In this first phase, the SmarterCMS staff hooks up SmarterCMS to a company’s website. Within days, a company is able to start loading their own press releases, tours, FAQ’s and special offers and with a few simple clicks, publish this information to their website. “This software is so easy to use that at one time, I was managing the content for four company websites and three private label sites with one and half staff members” says John T. Peters, CTC, Senior Partner and Chief Marketing Officer for SmarterCMS. “Brad and I have been developing software together for my own tourism companies since 1997. Now that I’ve sold my tour operating companies, we decided it was time to share this software with the rest of the industry” said Peters.
Another component of SmarterCMS is the Email Blaster. This optional component provides a section on the client’s website to collect email addresses (either for a newsletter or special offer sign ups). The Email Blaster then allows for HTML e-mail design using a simple WYSIWYG (‘What You See Is What You Get’) browser-based tool. Type in and format whatever text you want, , select the tours or properties that you want to feature, select the appropriate customer list and hit ‘Send’ – it’s that simple” said Bradley Mohr, Senior Partner and Chief Technology Officer for SmarterCMS.
SMARTERCMS SAVES TIME & MONEY
SmarterCMS puts the power of web publishing in the hands of the customer. SmarterCMS reduces IT costs since the client no longer needs to rely on a webmaster (or wait for them either) to update their website. In literally minutes, the user is able to make changes to their own website and the pages are published using professionally built templates according to the client’s site design.
For those clients who have a full time webmaster on staff, SmarterCMS reduces ‘time to market’ by eliminating the publishing bottleneck at the webmaster level. “If you’ve got a full time webmaster on staff, we’re not suggesting you get rid of them, but their time would be better spent on developing new web strategies than performing repetitive page building – that should be saved for the non-technical staff” said Peters.
GET THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME
By using all the components of SmarterCMS, a tour or group organizer can manage the content on their website, keep special offers and other content fresh, collect potential customer email addresses and email special offers to a targeted database. The result is a powerful, easy-to-use marketing solution, one that is uniquely proactive in its customer contact strategy, not reactive and in need of constant input and updating by technically savvy, network administrators.
Customization of SmarterCMS is available and allows the system to be integrated with the client’s reservation system. Currently, the system is optimized to work with a few reservation systems including Softrip. Integration with other systems is expected within a month. “By integrating with reservations systems, the client can then use SmarterCMS to build dynamic web pages that show live inventory rates and dates.
TRACKING
SmarterCMS also tracks, in real-time, all digital promotions. “If you send an email, you can open a reporting page that shows how many people opened it, and when” said Peters. “And if you use the system to build an email, but send it to an outside company to send it out to their list (like E-Marketing or MailPould) the tracking still works.”
SAFE AND SECURE
SmarterCMS administrator and user control is simple with each user having unique access according to the rights assigned to them. “A person can only see and use the components of SmarterCMS that they are authorized to see and use” say Mohr. Each user is assigned rights to the various sections of SmarterCMS. A client can have some staff allowed to publish FAQ’s and Press Releases, while others can also use the Email Blaster and others still can see all of this in addition to being able to view Email campaign reports.
The standard version of SmarterCMS is priced beginning at $250 per month for up to 20 SmarterCMS users and unlimited web customers. Integrating with other back-end systems, like reservations system, or inventory sytems to show live inventory requires an installation fee that varies according to complexity. For more information or a specific pricing quotation, contact SmarterCMS by phone at (888) 222-4290 or email to sales4us@smartercms.com, or visit the company’s Web site at http://www.smartercms.com.
About SmarterCMS.com
Though the principals of SmarterCMS.com (John T. Peters and Bradley Mohr) began developing software for the tourism industry in 1997, SmarterCMS.com was founded in 2005. SmarterCMS.com is a privately-held company specializing in the development of online content management systems. SmarterCMS advanced technology solutions allow small to mid-sized tour operators, group operators, real estate companies (and others) to manage and publish their own online web content, collect targeted customer email addresses and effectively communicate with them electronically by accessing SmarterCMS’s web-based tools. The company has various versions of the CMS product that serve the web publishing needs of tourism, hospitality, real estate and non-profit fundraising organizations.
SmarterCMS is a trademark of SmarterCMS Inc. All other trademarks and registered trademarks are the property of their respective companies.
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